CavinKare vice president marketing Vineet Trakroo said, "Spinz is the fastest growing brand, which has been making a 45 per cent growth year on year. To grow faster, we felt that there is need for a youth icon who could connect with the youth. We expect our market share to double in the next two years."
"Spinz is a youth brand that caters to the young consumers between 15 to 26 years old who is always bustling with energy, easy-going and high-spirited. We feel Genelia represents a bubbly, young, energetic youth image. She is a good brand fit as has been researched and matches the image of the brand," he added.
CavinKare have also repackaged the Spinz talc with a contemporary design and a pack with a unique and stylish dispensing mechanism. As the brand ambassador, D'Souza will be involved in communicating the brand values of the company through multi-media campaigns and new pack creatives.
D'Souza said, "It is a fantastic feeling endorsing Spinz, a youth fragrance brand. The brand values synergise well with my personality in terms of style, effervescence and hedonism."
source:businessofcinema.com
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